Allure Las Vegas Marks Grand Opening

LL PR

6/4/2008

LAS VEGAS – Allure Las Vegas, the tallest residential building in the city, has a lot to celebrate. The 41-story high-rise condominium is holding its grand opening party Wednesday, June 4, and is among the first projects completed along the north end of the Las Vegas Strip. Allure, one of the fastest selling condo projects in Las Vegas, has closed more than half of their existing contracts moving in residents at a quick pace.

Located at 200 West Sahara Avenue, Allure features 428 units and 15 distinct open floor plans with studio, one, two and three bedroom residences which range in size from 671 to 4,400 square feet, in addition to tower suites and an extraordinary two-story penthouse. Allure's remaining residences are remarkably priced from the mid-$400,000s.

"We are thrilled to welcome our first residents." said Alan Schachtman, Senior Vice President of Development and Principal of the Fifield Companies. "Currently, more than half of the residences sold at Allure have closed escrow and we are now focusing on the majority of our international buyer closings."

Allure offers wi-fi in all of the public spaces, resident storage, valet parking and 24-hour security. In addition, Allure has a fiber backbone so all units can enjoy a large bandwidth connection available for video and data. Allure is also the only completed high-rise residential development in Las Vegas featuring feng shui design.

Strategically located in the heart of billions of dollars in proposed development activity, Allure leads the way in a shift of redevelopment efforts focused on the north end of the Strip. In addition, Allure is perfectly situated with great proximity to world-class dining, shopping, restaurants and nightlife on the Strip. For ease of travel to or from anywhere in the Vegas vicinity, Allure provides easy access to downtown, I-15 or Sahara. Allure also offers Allure Now™, the luxury condominium's signature concierge service. The service aims to provide residents with a personal assistant and lifestyle management expert, and offers everything from assistance with moving in and furnishings to tee times and dinner reservations.

Allure is a project of The Fifield Companies, in a joint venture with CB Richard Ellis-Strategic Partners and ABF, Inc. - an Andrew Fonfa investment company.

One of the nation's premier developers of luxury high-rise condominiums, rental apartments and urban office towers, The Fifield Companies has earned a reputation for creating superb living and office environments in some of the country's most renowned locations, including Chicago, Ft. Lauderdale, Los Angeles, San Francisco, Las Vegas and Honolulu. Fifield has developed and built more than 50 projects in the United States worth more than $4 billion. The company also has 13 additional projects under development worth an estimated $2 billion.

For information about Allure, visit the website at www.AllureLasVegas.com or the on-site sales office and models, or call 702.699.8998. The sales office is open Monday through Saturday from 10 a.m. to 6 p.m., and Sunday from noon to 5 p.m.